Oppa Gangnam Style (feat. surprise Yoo Hyuk!)

Whoa, you guys.

Gangnam Style, Dissected: The Subversive Message Within South Korea's Music Video Sensation
Beneath the catchy dance beat and hilarious scenes of Seoul's poshest neighborhood, there might be a subtle message about wealth, class, and value in South Korean society.

Park Jaesang is an unlikely poster boy for South Korea's youth-obsessed, highly lucrative, and famously vacuous pop music. Park, who performs as Psy (short for psycho), is a relatively ancient 34, has been busted for marijuana and for avoiding the country's mandatory military service, and is not particularly good-looking. [...]

Now, Park has succeeded where the K-Pop entertainment-industrial-complex and its superstars have failed so many times before: he's made it in America. The opening track on his sixth album, "Gangnam Style" (watch it at right), has earned 49 million hits on YouTube since its mid-July release, but the viral spread was just the start. [...]

Gangnam, Hong said, is a symbol of that aspect of South Korean culture. The neighborhood is the home of some of South Korea's biggest brands, as well as $84 billion of its wealth, as of 2010. That's seven percent of the entire country's GDP in an area of just 15 square miles. A place of the most conspicuous consumption, you might call it the embodiment of South Korea's one percent. "The neighborhood in Gangnam is not just a nice town or nice neighborhood. The kids that he's talking about are not Silicon Valley self-made millionaires. They're overwhelmingly trust-fund babies and princelings," he explained. [...]

Psy hits all the symbols of Gangnam opulence, but each turns out to be something much more modest, as if suggesting that Gangnam-style wealth is not as fabulous as it might seem.

Right now, my thoughts are somewhere between "lol he made in America when no one else could" and "more social commentary in my kpop, please!" Damn. That's pretty cool.

( Videos under the cut, plus rambling thoughts on social commentary. )